June 16, 2014

Environmental Headshots

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These are from a series of location headshots of employees that I created for a company's website. They were shot on location at the company's headquarter's in NJ. The goal was to make everyone look likable and approachable. The man with his head centered is the company president.

April 18, 2014

Jewelry Photography

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This is from a series of images I created for a jewelry designer. The company is Dylanex. Their cool designs are both challenging and fun to shoot. Just the perfect look for wearing around the house. :) 

April 14, 2014

Most Photographers Just Don't Get It

The purpose of your images should always be to increase sales. They should be eye-catching, convey quality and create desire. 

Unfortunately, many professional photographers, graphic designers, creative directors and ad agencies just don't get it. They get so caught up in their desire to "be creative", win an award or copy the latest fad that they totally miss the point. They forget that the whole reason they're hired is to increase sales.

Buyers are bombarded with information, overworked and more than a little busy. They'll search for a particular product or service and they'll compare your website or brochure with your competitors. Most will quickly scan your materials and look at the photos to get a feel for the quality of your company and what you're selling. 

Because we think in pictures (think of your car - does an image come into thought or do words?), images influence perceptions. You'd better have images that convey quality, create desire and build trust. Images that are at least as good as your major competitors and preferably better.

The photos you use create powerful perceptions of your products or service. High quality professional photos provide a great return on your investment through increased sales.

Images that aren't high quality create the perception of an second rate company and cheap products. The money you think you're saving is small compared to the sales you'll lose.

Images that increase sales will return profits that far exceed their modest cost. Cheap shots  will cause you to lose sales without you even knowing it.

March 25, 2014

Apparel photography

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I recently produced over a hundred images of clothing for the manufacturer. There are many ways to approach the photography of clothes. Certainly, one way is to shoot them on a model, but this adds quite a bit to the expense of a shoot as you need multiple models, hair stylists, make-up artists, etc. This particular approach was taken both to control costs and to keep attention on the product and make it look and feel very organic, very real. 

February 26, 2014

Executive photo for a magazine cover

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Had a great day shooting editorial images in Princeton and Philadelphia for a magazine. This is the CEO of a major foundation and was shot for the cover. I wanted a natural light feel, so lighting was kept to a minimum. I was granted 15 minutes for the shoot. She was photographed in two different settings to provide them with more choices.

February 16, 2014

Ghost mannequin photography

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With more and more people buying online, clothing manufacturers need to have images that are both attractive and descriptive. Great photos both increase conversions and reduce returns. 

Ghost mannequin photos are increasingly desired by some apparel manufacturers. They offer the advantage of showing the clothing without the change in shape caused by laying them flat or the expense and distraction of having them worn by models. They require much more time to create than photographing them flat, but if you want to increase your internet sales they can be a great investment.

February 2, 2014

A Great Place to Work

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These images were commissioned by a multi-national chemical company. They'll be used as job recruitment posters a colleges. The space on the right side of the images will be used for a headline, copy and their logo. The client requested that the images be done in B/W. Real employees were used as the subjects. The goal was to show young employees who enjoy working there.

January 22, 2014

A Recent PR Shoot

Public Relations photography by Richard Quindry - Philadelphia Commercial Photographer
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This is one of many images created to publicize Independence Blue Cross Foundation's Healthy Futures initiative. They've granted 1.8 million dollars to fund a three year program to improve children's wellness by teaching them how to "Stay Well", "Get Fit", and "Eat Right". Many of the children were very excited about it.

January 19, 2014

The Perception of Quality

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This image was created last week for a client that manufactures high-end skincare products. It's for a business to business ad that offers a special promotion price for this group of products to the dermatologists, plastic surgeons and medical spas that sell them. 

This marks the 50th time that they've called on Rich to do their photography. He photographed, enhanced, retouched and delivered this and two other images less than 4 hours after their delivery to the studio. 

July 26, 2012

Think of the internet as a dating site

The internet is a giant match.com, and your website is your "listing". You're competing with other businesses to attract people who are deciding who to "ask out" (someone they'd like to do business with). They're searching, and they're comparing you to others. They have MANY to choose from.

If you were on a dating site what would be the first thing you'd look for?

If you're like most people, you'd check out their photos. What if they didn't have a photo? Would you think they had something to hide?

What if you saw a photo of Angelina Jolie or George Clooney on someone's listing? What would you think then? Could you trust them? That's what happens when the photos used aren't theirs. They're called stock photos.

Most people compare the photos, then if they like what they see they read to find out more.

If you want your website to attract new business, great images are vitally important. It's foolish to skimp on photography because we buy with our eyes. Your website is being compared to others. Lots of others.

You need images that attract, create desire and inspire trust. If you don't have them, they won't even read about what you have to offer. They'll just leave your site and go elsewhere.

Painful, isn't it?