Buyers are bombarded with information, overworked and more than a little busy. They need to quickly find a particular product or service and they'll compare your marketing materials with your competitors. Most will quickly scan your materials and look at the photos to get a feel for the quality of your company and what you're selling.
Because people think in pictures (think of your car - does a picture come into thought or words?), images influence perceptions. You'd better have images that convey quality, create desire and build trust. Images that are at least as good as your major competitors and preferably better.
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