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What sets you apart from your competitors? Emphasize those unique advantages to your customers. Don’t just tell them—show them! Demonstrating your benefits can truly make a difference in their experience.
Consider this: if you blend in with everyone else in your industry, why would potential customers choose you over the competition? The only reason would be if you offered the lowest price. But keep this in mind: when customers come for the price, they will also leave for the price. Stand out by showcasing your unique value and quality, so that your customers choose you for reasons beyond just cost. Make them see that what you offer is worth their investment.
Educate buyers. If your product or service has clear advantages, show them! If you can't come up with any, then fix your company.
Do your images show what makes you unique?