Buyers looking at your sales literature and website wonder the same thing. No one wants to get involved with a business that doesn't look like it's here to stay.
The quality of your marketing materials sends a huge message. That includes the quality of the paper, the printing, the design and the photographs.
Customers need to believe you're here to stay. The quality of your sales literature and website says volumes about whether you believe enough in your own company to invest in it yourself.
If you don't believe in your business - why should anyone else?