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The internet is a giant Match.com, and your website is your "listing." You're competing with other businesses to attract people who are deciding who to "ask out" (someone they'd like to do business with). They're searching, and they're comparing you to others. They have MANY to choose from.
What would be the first thing you'd look for if you were on a dating site?
If you're like most people, check out their photos. What if they didn't have a picture? Would you think they had something to hide?
What if you saw a photo of Angelina Jolie or George Clooney on someone's listing? What would you think of them then? Would you trust them? That's what happens when the photos used aren't theirs. They're called stock photos.
Most people compare the photos, and if they like what they see, they read to find out more.
If you want your website to stand out and attract new business, it's crucial to understand the power of great images. Skimping on photography is a missed opportunity; as we all know, we buy with our eyes. Your website is constantly being compared to others, so investing in quality visuals that tell your story is essential.
Quality images not only attract but also create desire and inspire trust. Without them, potential customers may not even read about your offer. They'll leave your site and look for a more visually appealing option elsewhere, potentially costing you valuable business.
Painful.