Your results aren't determined by what's best about your marketing. Your results are determined by the weakest link in your marketing.
Consider your website and brochures and what goes into them. Design, copy, distribution, and the images.
You can buy more distribution through pay-per-click, advertising or direct mail, but if you don't fix your weakest links you're wasting your money.
Work on fixing your weak links. You'll get greater results from doing that than anything else you can do.