The Intention of the Photographer

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Click on the image to see it larger

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In my opinion, when evaluating the work of photographers to decide who to hire, it's important to try to discern the intention of the photographer.

Now certainly, technical aspects of the images are also extremely important. Images are only as good as the weakest link that created them. (Unless the photographer got lucky).

This includes the quality and consistency of the lighting in addition to the quality of the cameras and lenses. It also includes the skills of the photographer: technical knowledge, mastery of lighting, attention to detail, compositional skills, problem solving abilities, creativity, their expertise and artistic ability with Photoshop and other post-production programs; and the interpersonal skills that are so necessary to evoke the desired expressions and body language when people are photographed.

Assuming the photographer has all of this down, there is still another problem. Many photographers see themselves as artists and try to create images that will draw attention to themselves so everyone will be impressed at how great they are. It's like a writer who wants to write the great American novel that will impress everyone with his or her writing skills. What make a writer great though, is when the reader gets so involved with the story that they are unaware of the writing. It's the same way with photography.

When someone engages my services for a project, unless specifically instructed otherwise, my intention is to create images that will improve their image and increase their sales.

It's not my goal for people to say "that's a great photo". My goal is for the viewer to see a product and feel it's beautifully made and desirable to buy. For the viewer of a room to think, what a beautiful space. For the viewer of a person to think: they look attractive, professional, intelligent, and trustworthy. I trust them enough to do business with them.

Without a doubt, the intention of the photographer matters. Remember, it's only creative if it sells.

We truly "buy with our eyes". 

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