Think of the internet as a dating site

The internet is a giant, and your website is your "listing". You're competing with other businesses to attract people who are deciding who to "ask out" (someone they'd like to do business with). They're searching, and they're comparing you to others. They have MANY to choose from.

If you were on a dating site what would be the first thing you'd look for?

If you're like most people, you'd check out their photos. What if they didn't have a photo? Would you think they had something to hide?

What if you saw a photo of Angelina Jolie or George Clooney on someone's listing? What would you think then? Could you trust them? That's what happens when the photos used aren't theirs. They're called stock photos.

Most people compare the photos, then if they like what they see they read to find out more.

If you want your website to attract new business, great images are vitally important. It's foolish to skimp on photography because we buy with our eyes. Your website is being compared to others. Lots of others.

You need images that attract, create desire and inspire trust. If you don't have them, they won't even read about what you have to offer. They'll just leave your site and go elsewhere.

Painful, isn't it?