What if fast food restaurants took their own photos?

Imagine that you're standing at the counter looking at a display of these photos before ordering. On the wall are large photos of all of the things you can order.

What would they look like?
How much money do you think they'd save?
How would it affect their sales?
Would it entice you to eat there?

There's a very good reason they don't do their own photography.

Next time you think you'll save some money by having an employee do your photos, think again. It's not about the camera.