We buy with our eyes.

(click on an image to see it larger)

These are a few of the images that were shot two days ago for an interior designer. We were tight for time and budget, so I shot mostly available light, averaging about 15 minutes setting up and shooting each image.

The images don't come out of he camera looking like this. Extensive post-production is required to make the most of the data captured by the camera. The post-production on this assignment averaged about 30 minutes each image.

I show these to illustrate that a good interior images are often possible without going in with a crew and doing extensive lighting.

These images will be used on the designers website and in her portfolio. Since people buy with their eyes, photographs are by far the most effective way to show what she can do.

Remember, if you provide a service, you're selling trust. You can't show a buyer in advance what you're going to deliver, but you can show what you've done for others. Perception is everything, and you can't afford to fool around with images that are less than the best that you can afford. If you miss out on getting a new client because your photos don't do justice to your work what have you saved? Great images aren't an expense, they're an investment.