Too often, companies think that what they have to photograph is too ordinary and not worth shooting. With the right viewpoint and the right light, nothing is ordinary - everything is extraordinary.
This image was created for a business to business ad for a manufacturer and distributer of party supplies.
Great photos can transform the ordinary into the extraordinary. They capture attention, convey quality, build trust and create desire. And they're memorable.
Don't think for a second that you'll save money by doing it yourself or hiring whoever is the cheapest. If the images are part of your efforts to gain new customers it's false economy to go cheap. Shoot cheap and you'll look like a third rate operation. Don't believe me? Buy a balloon; photograph it; compare. If your image falls short, then anything else you shoot would fall short of how it could look too.
Perception is everything. Cheap photos won't attract new customers. The money you'll save that day pales in comparison with the income you'll lose by failing to attract new customers. Great photos aren't an expense, they're an investment.
