Photos speed communication

We all know that a picture's worth a thousand words (some say ten thousand). The actual number doesn't matter, but the point is that complex stories can be described with just a single still image.

Today, people are overworked and in a hurry. Very few will take the time to read all of the text on a website or brochure. They skim, they scan. 

But they'll look at your photos if they're meaningful (and read their captions if you provide them). The mind can absorb in just a few seconds what paragraphs or pages of text attempt to communicate. 

Choose photos that are meaningful, relevant and that show what makes you unique.  Stock photos do none of these things. 

Seeing is believing and believing leads to buying.

No comments:

Post a Comment