What makes you different?

How are you different from your competitors? If it will benefit your customers tell them about it. Better yet - show them.

After all, if you're seen as the same as everybody else in your field, why should they buy from you unless you're the cheapest? Remember though, if they come for the price, they'll leave for the price.

Educate buyers. If your product or service has clear advantages show them! If you can't come up with any then fix your company.

Do your images show what makes you special?