Photographs that create desire

(click on the image to see it larger)

This image is the most recent in a series shot for a flooring manufacturer.  Each image features a particular product line. This image was for "The Stone Collection".

They need photographs that make their flooring look beautiful and luxurious, photographs that create desire.

Mike Ticcino,  the art director and designer came up with the terrific idea of using cast shadows on the product. He also styled this image. We've used several types of shadows - most of them of different types of windows. This one is made to appear like dappled sunlight filtering through a window although the lighting is completely fabricated in the studio for purposes of control since the sun is constantly moving.

The client just brings a box of floor tiles and we arrange them on the studio floor and then light them beautifully (and add some post-production magic).