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With more and more people buying online, clothing manufacturers need to have images that are both attractive and descriptive. Great photos both increase conversions and reduce returns.
Ghost mannequin photos are increasingly desired by some apparel manufacturers. They offer the advantage of showing the clothing without the change in shape caused by laying them flat or the expense and distraction of having them worn by models. They require much more time to create than photographing them flat, but if you want to increase your internet sales they can be a great investment.
