Making products look beautiful


(click on the image to see it larger)


The products

This beauty shot of acrylic pieces was created last week for a multi-national chemical company. Barbara Craig, the art director, gave excellent direction and contributed a great deal to the shoot.

The product was very challenging as it was just a few clear pieces of plastic. This particular product is very strong and has applications in architecture, so this image was designed to appeal to architects.

The goal was to come up with an image that would communicate beauty and quality while creating curiosity to get the viewer to read the sales copy. 

When choosing a photographer for your business needs, make sure to use someone who brings more to the table than just an ability to operate a camera. 

2 comments:

  1. Picture looks fantastic......look forward to learning to few techniques.

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  2. Thanks for the nice comment Andy. While I'm not setting this up as a site to talk about photo techniques and don't want to give away all my trade secrets, I'll tell you this - the products were shot on a glass table with lighting provided by a large, soft, bluish light.

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