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This was shot for a business to business advertisement for a corporation that provides consumer financing. It's from a series of ads showing business owners having fun running their business. The ads communicate that their lives are better because sales are increased since customers are able to finance their purchases.
The ad agency is in Tennessee and no one from the agency was able to attend the shoot. The direction I was given was to make the image "fun". Featured in this ad is the owner of a chain of music stores.