Shooting clear objects

(click on the image to see it larger)

This image is one of several that I did the other day for a very well known brand of acrylic plastics. It's for a marketing piece targeting companies that manufacture single use medical products, and is meant to show a both a wide range of types of products and an ability to produce very complex devices. When marketing to high end buyers such as are in the medical industry, it's really important to have images that convey quality.

Clear, shiny objects are especially difficult to shoot and even more difficult to make look good. The concept of the shoot and the art direction was done by Barbara Craig, who always manages to come up with an interesting approach - it was her idea to have them floating in space.

All I had to do was throw them up in the air and shoot quickly. :)

Quote of the day

"Early to bed, early to rise, work like hell and advertise." - Dr. Scholl

Overcoming the limitations of optical laws

(click on the image to see it larger)

(the product as provided)

This image was quite challenging to produce.

This top image was created for a brochure cover highlighting the benefits of a new thin film layer that's now on a leading manufacturer's wound care products for preventing infection. It's a non-stick layer that makes them peel off better.

They wanted the product shot in a way that looked very high tech - architectural or engineering drawing in feel.

It was stretched over a frame and the lighting was created. It was then shot 14 times at different focus settings that were then combined to provide extreme depth of field. (at these close distances the area that can be held sharp is extremely small)

Quote of the day

"Success is what happens when 10,000 hours of preparation meet with one moment of opportunity." - Anonymous