August 31, 2009

Shooting clear objects



(click on the image to see it larger)

This image is one of several that I did the other day for a very well known brand of acrylic plastics. It's for a marketing piece targeting companies that manufacture single use medical products, and is meant to show a both a wide range of types of products and an ability to produce very complex devices. When marketing to high end buyers such as are in the medical industry, it's really important to have images that convey quality.

Clear, shiny objects are especially difficult to shoot and even more difficult to make look good. The concept of the shoot and the art direction was done by Barbara Craig, who always manages to come up with an interesting approach - it was her idea to have them floating in space.

All I had to do was throw them up in the air and shoot quickly. :)